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CREATE YOUR SURVEY, COLLECT DATA, MAKE THE CALL.

Prepare your survey questions

There’s no limitation, you can solve as many questions as you need. We provide you the audience and the software. By asking the right questions, you’ll get the answers that you are looking for. As your survey will be displayed through our app interface, we have some space requirements. Each question can hold a maximum of five possible answers.

Max. characters per question: 115

Max. characters per each answer: 36

Select and target your audience

Runister app will show your survey to the specific demography. Runister app users are runners and/or fitness walkers but they are also consumers.

You can tailor your survey and target individuals by:

-Country

-Age group

-Gender

-Activity type (runners, fitness walkers or both)

Power your business with data

When your survey is completed, Runister delivers you a complete report with all the answers that you need to make the right call. You can also decide how big your sample has to be, according to confidence level and margin error.

Furthermore, you can ask for a follow up on those questions, while also placing a trend question to study the time evolution.

Why to launch your survey with the Runister app?

100% survey response rate

Connect with active people looking forward to reply your questions.

fast & deep insights

Place follow up questions and collect your reports always on-time

world class data base

We grant you access to more than 60 countries world-wide

Some tips to launch your first survey

Launching a survey has always a reason behind, but it’s different if those survey results should serve as general market overview or important source of data for future investments or should set the direction of any business. Upon the needs, you have to decide the accuracy of the survey.

 

The accuracy of the survey is defined by three parameters: population size, confidence level and margin of error.

 

1- Population size: How many people fit your demographic? How many runners are in Germany or in Japan? according to the global statistics, you can consider that a 20% of the population in certain country runs at least once per week. Therefore, your population size in Germany is around 16million and in Japan around 25 million. If you are interested in Japanese runners age 25-54 years your sample size will be approximately 9,5 million (20% of 47,73 million).

2- Confidence level (%): This number is expressed as a percentage and represents how often the true percentage of the population who would pick an answer lies within the confidence interval. A 90% confidence level means you can be 90% certain about result of your survey. Most commonly used confidence level by researches is 95%.

3- Margin of error (Confidence Interval) (%): This number represents plus-or-minus figure usually expressing results of a survey. As example if you use margin of error of 5% and 30% of sample picks an answer you can be “sure” that if you had asked the question of the entire relevant population, between 25% (30-5) and 35% (30+5) would have picked that answer. When you put these two last parameters together (confidence level and margin error) you can say that you are 95% sure, that percentage of population in between 25% and 35% would pick certain answer.

 

How many respondents do you need? How to calculate the sample size?

The number of respondents is called sample size. It means that this sample represents your chosen demographics and accuracy of the survey. As example of widely used research standard for population size over 1 million, confidence level 95% and margin of error 5% - 384 responses are the right number. We would like to give you a couple of hints on how to calculate your sample size. The following chart should give you an overview of the accuracy of your Runister survey:

Also, if you solve the following equation using your survey-specific numbers. The answer you arrive at should be your necessary survey size.

 

SS = [z2 * p(1-p)] / e2 / 1 + [z2 * p(1-p)] / e2 * N]

 

Please bear in mind that:

SS=sample size

N= population size

e=margin error (should be used in decimal format)

z=z-score (should be selected from the confidence list below)

p= standard of deviation (regularly 0,5)

 

Z-SCORE VALUES

80% confidence => 1.28 z-score

85% confidence => 1.44 z-score

90% confidence => 1.65 z-score

95% confidence => 1.96 z-score

99% confidence => 2.58 z-score

 

If you have question about this report of need help with preparation of your own survey please do not hesitate to contact us.

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Runister is proud data partner of Statista, therefore some of our survey results are available also for users of Statista. We believe that our partnership is helping companies to have better access to statistics about running and fitness community.

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